Les mills - 1372 Words

Les Mills’ organization has been out for years and throughout the days as they keep improving themselves; they are one of the most successful fitness-related companies around the world. The organizations are very diverse and associated with many different parts in marketing such as sales, fitness programs, finance, and marketing. Les Mills’ original goal to start the whole business is to improve the lives in New Zealand. As the following passages will describe the Strategic Management process, what should the next strategic moves be and what are the Les Mills’ competitive advantages and how would the company establish them. According to analysis, the political, economic, social, technological and ecological/environmental (PESTE) are†¦show more content†¦There are also some threats for Les Mills, as more gym arise the more competitors they have, the new cheaper gym may lead to the clients moving to the other gyms, so it is very important for Les Mills to provide some special deal for the younger age group and students, or create a different membership card for higher-class can enjoy and use more equipment like the SPA or the private room. In addition to above mentioned, Porters five Forces (Supplier Power, Buyer Power, Competitive Rivalry, Threat of Substitution, Threat of New Entry) analysis can help to understand more about how Les Mills can improve in the future and what would be the problem to do so. Suppliers power shows that it is very important to find a good supplier for the company, as the competitors arise, sometime the company may need to go into a price fight, but if the supplier keep putting the price higher and higher this would be extreme difficult for the company to compete with other (James Manktelow, 2014). For example for Les Mills, if Les Mills usually bought high price equipment so that to cause their product’s cost is at a very high price and can’t put the price low. Therefore, they might experience a lost. Buyer power is also very important for the company, eachShow MoreRelatedLes Mills Situational Anaysis6982 Words   |  28 PagesLuke Richards-300311784 1. Executive summary Les Mills is a New Zealand based and world renown gym franchise. The owner Philip Mills, has created a variety of high quality fitness facilities around New Zealand, opening the 10th and latest club in Britomart, Auckland in 2010. 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ORGANISATIONAL BEHAVIOUR McGREGOR’S X AND Y THEORY McGregors X and Y theory are his model that he used to urge managers to move away from the set of assumptions he called Theory X (people dislike work, lack ambitionRead MoreLes Mills New Zealand Case Study Essay1317 Words   |  6 PagesLes Mills New Zealand (Les Mills) Case Study Les Mills is a New Zealand owned and operated fitness chain with the primary goal to have the world best fitness clubs offering the best experiences and results (Ministry of Education, 2010). Founded by fitness pioneer Phillip Mills, Les Mills consists of Les Mills Gyms, Les Mills NZ and Les Mills International. 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